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Do you get better conversions with LeadPages.net?

In this blog post I am going to talk to you about my experience with LeadPages.net.

Before I begin, if you have not heard of LeadPages, it is a service that lets you create ultra professional web page designs in minutes.

You can create landing pages, squeeze pages, sales letters, webinar pages, thank you pages, product launch funnel sequence, etc..

You pay a monthly subscription for it where the basic price is at $37/month. For a newbie starting out wanting to create landing pages on the fly, LeadPages is totally worth it for you.

However, before I get into the pros and cons of LeadPages let me begin by saying this:

Most people who use LeadPages tend to use it for the sole purpose of “thinking” (in my opinion) that LeadPages gives you a better conversion rates on lead generation specifically.

The reason for this is because aside from the elegant designs of the landing pages, there is this feature where your optin form is only displayed after someone clicks a button kind of like the image you see below.

As you see, this is a typical landing page. The only thing is you don’t see an optin form:

LeadPages optin form

When you click on the “Call To Action” button, you see the optin form pop up.

02

Apparently, it has been stated that this feature gets you better conversion rates because when a visitor arrives to your landing page, they don’t feel threatened by an optin form hence they would give the content on your landing page a chance by reading it and going through it. So far makes sense right ?

I thought too that it makes sense and that YES I could probably get way better conversion rates for optins.

So I decided to put it to the TEST !

I ran a small test which actually came in handy because at that time I was about to begin a product launch for one of my paid online training programs “TheAffiliateRollout”.

I created my optin page which is the one you saw above, and I created my launch funnel as well.

I would show you my launch funnel but this post is strictly about landing pages.

So I ran a small test where I drove over 3,000 visitors of cold traffic to my landing page. Those 3,000+ visitors all came from WarriorForum.com and some from Facebook. I spent about $4,000 in a 72 hour period just to test and see if I would get better results.

FYI: whenever you run any sort of test, if you don’t drive at least 1,000 visitors of cold traffic, then your test results would not be as accurate.

Here is snapshot of the traffic I sent to the landing pages:

traffic snapshot for leadpages landing page

 If you take a quick look at the stats, you would see that the warrior forum traffic generated a 26% optin rate and Facebook traffic converted into 12% optin rate.

Now let me tell you; from my experience, these stats are NOT A TALL HIGH enough for me to say that LeadPages gets me better optin rates at all.

What I run my traditional squeeze pages that look this:

traditional squeeze page

with the regular optin form on the page, I actually get nothing less than a 30% conversion rate.

So to say the least, if your main objective to using LeadPages is because you think you get better conversion rates, then think again.

Let me give you some pros and cons about LeadPages

Pros:

  • Elegant designs
  • No technical know-how involved
  • Very fast to create pages on the go
  • You don’t need a hosting service as LeadPages hosts your pages for you
  • WordPress plugin is available to portray the look as if the page is hosted on your own server instead of using a link generated from LeadPages that looks like this: https://mikebashi.leadpages.net/name-of-your-page
  • You can create many different types of web pages for webinars, launches, generating leads, thank you pages, sold out pages, coming soon pages, etc…

Cons:

  • Monthly subscription of $37/month minimum
  • “My Biggest Con” – the templates provided by LeadPages are set and locked, meaning you cannot add or modify anything. So if you find a template that you like to use, if you like to add something to it, you can’t, you can only eliminate things from the template, but you cannot add to the template. This is really annoying for me.
  • I hate how the way their optin forms are setup makes it really hard to track where the lead that’s opting in is coming from. This is caused by the optin popping up after clicking on the “Call To Action” button like I showed you earlier, this makes it harder for me to track exactly where the leads is coming from. I am sure there are ways, but what I am saying is LeadPages does not make it easy to track optin rates unless you go by whatever analytics they provide to you which ain’t much at all.

So what’s my conclusion ? Do I recommend LeadPages or not ???

Well here is the thing; if you are using LeadPages because you think you’re getting better conversion rates especially with lead generation, then you need to test and rethink things through making sure that you are actually getting better conversion rates because with my test, I actually got lower conversion rates.

However, if you are new and looking to create amazingly good looking web pages on the fly without dealing with any headaches, then LeadPages is definitely for you.

Here are some questions you might want to ask me:

  1. Mike, are you still using LeadPages?
  • ANSWER: Yes but maybe not for long, have not decided yet
  1. Would you go back to using the conventional optin forms ?
  • ANSWER: YES, definitely as I get better conversion rates with the conventional optin form based on the test I ran.

Hope this helps you make a better choice as to whether LeadPages is for you or not… Either or, LeadPages it is a great tool to have but it definitely is not the “end all be all” solution for every internet marketer…

Talk soon.

Mike.


Monetize Your Blog With Amazon Products & Earn Commissions

Whenever creating a website, it is always important to monetize your site to maximize your potential profits.  One of the most popular ways to do this is by becoming an Amazon affiliate.  Through the Amazon affiliate program, you can share links to items for sale on Amazon, and when a purchase is made, as an affiliate, you would get a commission.  On paper this sounds great, but before becoming an Amazon affiliate and adding their links to your site, there are several things you must first consider.

Monetize Your Blog With Amazon Products & Earn Commissions

The first thing you need to ask yourself is whether or not you will be able to make money.  If you are including images and slides from Amazon on your site, it is more likely that viewers will actually click on the ad.  If, however, you are primarily using hyperlinks in your text, the click-through rate will likely be much lower. 

If viewers do click on the hyperlink, but are not expecting to land on an ad, you may alienate your viewers and cause them to view your content as spam or native advertising.  The problem, of course, is that even if your viewers do click on it, there is no promise that they will buy the product you hyperlinked to.  If you’ve used Amazon, you will already know that there are a number of vendors who sell the same item at varying prices.

If one of your viewers is interested in buying a product, when they go to Amazon, they will likely look up the prices offered by other vendors.  If they find a cheaper one, you’ve lost the commission.  If they don’t find a cheaper one, they may return to a more affordable one, but not by using your link, in which case you will likely lose the sale anyways.

A relatively low click-through rate, and an even lower purchase rate, coupled with fact that the vendor you link to has competitors, means that unless you have a significant amount of traffic, it is unlikely that you are going to make the kind of money via the Amazon affiliate program that makes it worthwhile.

Another issues to consider is how linking to sales pages might impact your search engine ranking.  Perhaps the traffic you get isn’t reliant on referrals from search engines.  If this is the case, then becoming an Amazon affiliate isn’t going to hurt your traffic and you might as well add it, even if it doesn’t generate much revenue.  If, however, you do rely heavily on search engines for your traffic, you may want to pass on being an Amazon affiliate.

Because the algorithms used by search engines like Google, Bing and Yahoo evaluate how user friendly your backlinks are, you may find that an excessive number of backlinks to sales pages with no content hurts your ranking.  The algorithms want reader-friendly links that take users to content, not sales pages that might be considers spam. 

So how many links to sales pages are allowed?  It’s hard to say because the algorithms will index individual pages as well as your sight in general.  The standards to the algorithms are always changing, so while a certain number of links may not hurt your search engine ranking for a few months, when the algorithms change, you may take a huge hit.  In order to recover you’d have to go back to all your older posts to remove the backlinks and return to your initial rankings.

This can be a time consuming process and it may take weeks to get your rankings back to where they were.  In the meantime, you lose revenue. If you keep your Amazon links to a minimum, then you will generate very little, if any, revenue. If you put too many links on, then you could lose your rankings and in turn traffic, thereby eliminating any potential revenue.  Google ads are a much better source, not only because they tend to pay more, but also because they won’t hurt your rankings as Google makes money when you make money.

As an entrepreneur, you want to maximize your revenue, and to do that, you want to monetize your site.  When doing this, though, you want to choose the best methods possible.  If your site generates traffic through social networking or paid traffic, having Amazon links on your site is not going to hurt.

However, if you rely on search engine traffic, it may not be the best option for the health of your site.  If you are unsure about where your traffic is coming from, sign up for Google Analytics, install it on your site, and see where your traffic is coming from.  Once you have evaluated the source of your traffic, you can make an informed decisions about becoming an Amazon affiliate.  If you do become an Amazon affiliate, you never want to rely on revenue generated from the program exclusively as it is likely only going to serve as a supplemental revenue.


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