Get Coached By Michael Bashi

Recent Posts

How To Use Twitter More Effectively

how to use twitter more effectively

When it comes to promoting your website and generating traffic, there are few social networking sites as effective as Twitter.  However, some people worry that they don’t know how to navigate Twitter or maximize the benefits that it can bring to their site.  For instance, people may be concerned that they don’t have enough followers and that the things they share will not be noticed.  The truth, however, is that you don’t need a lot of followers to make Twitter work for you.  If you are a novice entrepreneur, or just entering the social networking world, follow these simply steps, and even if you don’t have a lot of followers, you will soon find that Twitter can still drive targeted traffic to your site, or to your business.


The most important thing on Twitter is NOT how many followers you have, but rather WHO is following.  There are consulting firms that boast that they can get you thousands of followers in a matter of days, and while this may be true, if these followers aren’t targeted followers, they are utterly useless.  There are people on Twitter who follow literally thousands of people, and if your Tweets are showing up in their Twitter feeds, there is not much chance that your Tweets will be noticed.  This is not to say that you don’t want followers, but be sure to develop your base of followers organically, that way your Tweets will have a higher conversation rate.  Don’t pay for 10 000 followers and get a 1% conversation rate, when you can organically gain a 1000 followers over the course of six months and get a 10% conversation rate on your Tweets.


You might be asking: How do I get in touch with my market if I don’t have any followers?  The answer is to send Tweets to leaders in your field, or people in a related field.  Let’s assume that your niche is cooking.  Perhaps you have a website where you share recipes, or you sell food merchandise online, or have a coupon site that offers coupons to grocery stores.  Find a popular figure in the field, such as Rachael Ray, go to their Twitter, and send them a Tweet.  In the Tweet, include a link to a blog post on a recipe they recently showcased, or perhaps a link to a coupon to an item they use frequently.  They may ‘Favorite’ or ‘Re-Tweet’ your comment, which will driver their followers to your site.  They already have a massive target audience that you can tap into.


More popular figures can be hard to get responses from, so try and pick people who aren’t quite as famous as the top names, as they more likely to respond.  Likewise, their followers are usually particularly loyal and are more likely to notice your post.  There is a person I coach who has an arts and entertainment blog where he does reviews for music, films and books.  He has posted Tweets to celebrities like Spike Lee, Kanye West, and Lady Gaga, each of whom have millions of followers.  Despite this huge number of followers, on days when he Tweeted to these celebrities, he saw absolutely no increase in his traffic.  However, when he Tweeted a post to music act that was relatively unknown and only had a few thousand followers, his traffic literally doubled because those followers were particularly loyal to the band while the band was happy to see a favourable review on their music, so they re-tweeted it.  Likewise, when he Tweeted a post about plus-size models out to a few models in the field, he saw a 1000% increase in traffic for three days.  They didn’t have nearly as many followers as Kanye West or Lady Gaga, but the followers they had were loyal, and the models who he sent the Tweets out to ran their own Twitter accounts and favourited or re-tweeted his comments.  It is still worth Tweeting to the bigger celebrities, because if one of your Tweets hits, it will generate a flood of traffic, but in most instances you will get better results Tweeting out to less celebrated figures.


You will find that it may be difficult to get ‘Favorites’ and ‘Re-Tweets’ from some of the bigger names in your field, so you may want to target their followers instead of them.  The great thing about Twitter is that everybody’s followers are public.  This is like having access to somebody’s client list without having to pay for it.  Read through the Tweets others have left, and find some Tweets you like and ‘Favorite’ them and send a reply to other followers.  These people aren’t celebrities and will be more likely to interact with you.  Follow them, or reply to their Tweets.  Send them a Tweet and let them know that you agree with their posts and share a link on your site with them.  They will be more likely to follow you and check out your link.  Do this two or three times a day, and over the course of six months you could have hundreds of targeted followers who are far more likely to notice your Tweets and read your posts than the ‘thousands’ of ‘followers’ some consulting agency would have gotten you.


I know how annoying the ‘hashtag’ trend is, but on Twitter, the use of hashtags can be very effective.  Keep track of the latest shows and articles in your niche, and when something popular comes up, use a hashtag already related to it, or create one, and then share a link to related post from your website in that tweet.  Perhaps you have a blog about home improvement, or a coupon site that posts coupons for home improvement items.  Be sure to follow leaders in the field like Mike Holmes, and the Twitter feeds for companies like Home Depot and Lowe’s.  When a new Mike Holmes program airs, or a Tweet comes up from Holmes’s Twitter feed, reply to it, or use a related hashtag in a tweet with a link to your website.  If Home Depot or Lowe’s Tweet a new item or sale, share a related post from your website and include the hashtag they used in a Tweet with a link to your website.  Including hashtags in replies to Tweets that have a link to your website is an excellent way to improve the chances of having Twitter users visit your site.

Overall, Twitter can be an excellent way to get free, targeted traffic, and you do not have to be a social networking expert to make it work for you.  You do no need thousands of followers, and you do not need to pay a consulting agency to get you thousands of followers.  Just keep your fingers on the pulse of the market you are involved with, share a few Tweets a day, and be sure to direct your Tweets to leaders in your field, and their followers, and add a hashtag or two.  This will gain you access to targeted audiences, increase the traffic to your site, and help you build a list of targeted followers.


Benefits Of Web Hosting

If you are an entrepreneur, regardless of what your field is, maintaining a professional online presence is going to help facilitate your success.  While many people rely on social media, you need more than an Instrgram account, a Twitter feed and a Facebook profile to develop an online presence: you need a website as well.  There are a lot of hard-working entrepreneurs who don’t have as much capital to invest as they would like, so when it comes to setting up a website, it is tempting to sign up with sites like WIX, Weebly, Yola, or Jimbo, but at the end of the day, securing your own hosting is going to be crucial to your business’s success for three key reasons.


    When you visit a site, you can tell right away whether the person running it is taking his or her business seriously.  If they have their own hosting, their domain name is going to be at the top, followed by a domain extension.  There will be no confusing it ‘BlogSpot’ or ‘DoodleKit’, as might happen if they were using a free website.  Though these free websites are great platforms for youths to express themselves and share their idea with friends, you do not want a client coming to your website and associating the platform you are using with one employed by adolescent children who write about Hello Kitty and Justin Bieber.  Having your own hosting shows clients that you are independent and capable of running your own site and that you understand the value presentation.


    Having your own site also allows you to focus on your own branding.  Whenever you use a free website service, the blog providers are interested in branding themselves and using your free content to generate profits.  With their logo on the page, and their name sitting side by side with yours in the URL, they make sure that their name is the one that visitors are going to remember when they navigate away from the page, and not yours.  Some of the free hosting sites also have ad space which only they profit from.  This can confuse your visitors but promoting competing products, or rob you of potential profits generated from the ads.  What is more frightening from a business perspective, is that you don’t own the domain name.  If somebody else sees the success your site, they may scoop up the domain name for themselves, offering to sell it back to you, or potentially stealing some of your traffic.  By registering your own domain name with a site like GoDaddy or NetworkSolutions and getting your own web hosting, you ensure that you are the only person who owns that domain.  In terms of branding, having your own hosting makes sure that it is your name they see when they visit your site, and also that nobody else will be able to steal that name.


    Every entrepreneur wants to maximize his or her profits, and having your own webhosting allows you to do that.  You can monetize your site by signing up for programs like Google Adsense for free, and this can in turn not only end up covering your hosting fees, but turn a profit as well.  Even sites that get between 150-300 visitors a day can earn double the typical hosting costs with no effort outside of installing the ads on your website.  Coupled with this, many retailers have special affiliate programs.  You can sign up as an Amazon Affiliate or join ClickBank and generate revenue through commissions earned by posting links to products related to the field in which you work.  If you get a significant amount of traffic, you can even sell banner ads.  Alternately, you can use the space to promote your own products, familiarizing your visitors with all of your products.  This may sound daunting, but most of these programs are easy to sign up for, and to install, and best of all they are free.

For entrepreneurs who aren’t exactly ‘computer savvy’, running your own website and setting up Adsense and affiliate programs may seem like an intimidating and unnerving task, but in the age of YouTube tutorials and step-by-step instructions, it is far easier than one might imagine.  Most affiliate programs make the process of signing up as easy as pointing and clicking, and when it comes to uploading the programs onto your website, or adding content, there are always tutorial videos provided by the companies who create website platforms and themes, or users whose YouTube channels are dedicated to such instruction videos.  As for your platform, all of the major hosting sites provide free platforms and themes for their clients, so if you sign up with Hostgator, DreamHost, or BlueHost, you will instantly have access to the WordPress and similar platforms.  These platforms allow you to make a host of changes that make your site look unique.


So if you are an entrepreneur, and you want to take charge of your online presence, don’t simply rely on social networking sites: get your own hosting.  The cost is often less than $10 a month, and revenue from Google Adsense and other such programs can easily offset that cots.  This will ensure that your visitors will recognize your site as a professional domain.  It will also give you control over your brand.  It will also allow you to monetize your site in a manner that is best suited to how you envision your business.  Twenty years ago it was sufficient just to have your number in the yellow pages, but times have changes. Where once a phone number was all you needed, now you need demonstrate to your potential clients that you know how to navigate the contemporary business world, and having your own hosting is crucial to this.